Hispanic/Latino adults are at an increased risk of developing Alzheimer’s disease and related dementias. However, they have higher rates of under-diagnosis (and hence under-treatment), and experience unique barriers to access diagnosis and treatment. In this presentation we will start by discussing who is considered Hispanic or Latino, the factors that are associated with increased risk, and the barriers that affect access to healthcare services (e.g. insurance, language). Even more, we will explore some examples of culturally relevant information and the use of social media to bridge gaps in Latinx communities.